Role: Digital Strategist
Daniel knows how to get in your audience’s head. Through an examination of analytics and consumer behavior, he creates strategies that drive results for digital campaigns — helping clients rank higher in search engine results and drive conversions.
With a degree in Music Production & Engineering from Berklee College of Music, Daniel was able to easily transition his production skills to marketing strategy. To him, producing records is much like producing marketing campaigns. At the heart of it, both are attempting to communicate a message to a target audience in hopes of building a loyal following that purchases your client’s product and advocates on their behalf. He is also certified in Google Ads: Search, Google Ads: Display, Google Ads: Video, and Google Analytics as well as a proud recipient of the Golden Stiletto Award (2018) and MarCom Platinum Award: Social Media Campaign (2017).
FUEL for Daniel
Daniel is a singer-songwriter and musical artist who has chosen to settle down and raise a family over pursuing the life of a full-time entertainer. But he stays in touch with his rock star roots as a member of several bands in Greenville, including Suede Radio and Steel Toe Stiletto, performing all over the southeast and eastern seaboard. In between gigs, he enjoys spending time strumming and crooning with his beautiful wife and daughter in his songwriting studio/shed.