Ch-ch-ch-changes. Okay, Bowie probably wasn’t singing about the constantly evolving digital marketing landscape — but the sentiment still applies. And this last month has given us a lot to keep up with.
We’re halfway through 2019 and the digital marketing landscape changes yet again. From Google’s efforts and new features to get local businesses to claim “My Business” profiles to its attempt to reduce Google Ads confusion by simplifying bid strategy options, the tech giant always keeps us on our toes.
As 2019 warms up, digital marketing tools and trends evolve. Google announces new features and products along with updated guidelines to improve its search and page quality evaluation. Be advised: marketers everywhere would be wise to consider Gen Z–a generation with the purchasing power of $143 billion–in their content strategy.
Digital marketing is an ever-changing, multifaceted industry with several key dimensions to keep up with: SEO, PPC, Content, Social Media, Video, Email. We’ve found that strategies built holistically perform best, and strategists must keep in mind how intimately interconnected each part of your online presence is to the whole, while remaining flexible enough to make
To paraphrase that brand new song from Big Sean, “Facebook took an L, but it looks to bounce back.”
Social media is no longer “new,” and savvy businesses already understand that not only do they need a social presence, they also need a well-developed strategy
Facebook is using a beta test period to see if search ads can be successful on the social platform.
This month’s update brings you a look at how the search marketing space is increasingly being driven by technology and what the new buzzword “volatility” means for your website.