You can have a crackerjack sales team. You can have the most talented marketers in the world. But it does you no good if both sides are out of step, or strategically misaligned.
One of the questions we get most often from new clients is: “How do we get more online leads?” In most cases, the particular company’s sales have dropped off or plateaued and they are left scratching their head, not knowing what to do. What we find, more often than not, is that these companies are
Like it or not, businesses today—both B2B and B2C—need to invest in digital marketing or risk losing ground to their competition.
To say the market is back is a misnomer. It has evolved and has become much more healthy and sustainable than it was previously.
Most businesses today, regardless of industry, are focused on generating quality leads that convert to new customers. Steady sales, of course, are a critical piece of the puzzle in a business world that is more competitive than ever.
Today’s digital landscape has turned the marketing world upside down for businesses. Many of the old ways of gathering leads and finding new customers have become obsolete.
The business world today is more competitive and complex than ever before. Consumers and customers have access to more information through more channels each and every day.
South Carolina has become an international breeding ground for advanced manufacturing, particularly in the automotive and aerospace industries.
The goal is not leads. The goal is to convert quality leads that become loyal customers.
Today, with the rise of digital media and social channels, the linear model has been turned upside down.