Summer may be winding down, but things are heating up in the digital marketing landscape. And according to our forecast, that means big changes and better digital marketing strategies on the horizon.
Ch-ch-ch-changes. Okay, Bowie probably wasn’t singing about the constantly evolving digital marketing landscape — but the sentiment still applies. And this last month has given us a lot to keep up with.
We’re halfway through 2019 and the digital marketing landscape changes yet again. From Google’s efforts and new features to get local businesses to claim “My Business” profiles to its attempt to reduce Google Ads confusion by simplifying bid strategy options, the tech giant always keeps us on our toes.
As a business that doesn’t have the benefit of either the traditional brick-and-mortar establishment or the newer direct-to-consumer ecommerce players, food trucks occupy a unique niche in the B2C marketplace. On top of that challenge, they typically don’t have much of a marketing budget. So, how do they leverage the tools available to them to achieve success?
As 2019 warms up, digital marketing tools and trends evolve. Google announces new features and products along with updated guidelines to improve its search and page quality evaluation. Be advised: marketers everywhere would be wise to consider Gen Z–a generation with the purchasing power of $143 billion–in their content strategy.
SEO. Search Engine Optimization. You may have heard the popular marketing term, but did you know that it can be a key in whether a customer (that is actively searching for your service or product) chooses you or your competitor?
Digital marketing is an ever-changing, multifaceted industry with several key dimensions to keep up with: SEO, PPC, Content, Social Media, Video, Email. We’ve found that strategies built holistically perform best, and strategists must keep in mind how intimately interconnected each part of your online presence is to the whole, while remaining flexible enough to make
Blogging is an essential part of your content marketing strategy and a key piece of your SEO efforts. But, your business needs more than just good writers to fully leverage this effort. A strategic approach to writing blogs, focusing on the SEO value the content creates, is key. Here are four best practices you can
To paraphrase that brand new song from Big Sean, “Facebook took an L, but it looks to bounce back.”
Social media is no longer “new,” and savvy businesses already understand that not only do they need a social presence, they also need a well-developed strategy